The desk behind the data

Football, counted carefully.

Mundial Metrics is an independent statistics desk based in London, United Kingdom. We exist to make World Cup numbers clear, honest and genuinely useful — for the supporter, the analyst and the curious alike.

Why we started

Football has never had more data, and rarely has it been harder to read. Headlines reduce a tournament to a single scoreline; social feeds amplify the loudest take rather than the most accurate one. We founded Mundial Metrics to do the opposite — to slow down, count carefully, and explain what the numbers really say.

Our focus is the FIFA World Cup, the richest dataset in the sport. With the 2026 tournament expanding to 48 teams across the United States, Canada and Mexico, there has never been more to measure — or more reason to measure it well.

How we work

Every figure we publish is sourced and dated. We separate description from prediction, and we are honest about uncertainty: a model is a tool for thinking, not a crystal ball. When the data surprises us — when a side like Croatia outperforms its expected goals year after year — we say so rather than smoothing it away.

We cover the contenders without fear or favour. France and Brazil get the same scrutiny as Norway, Australia or Morocco. Reputation earns no points on our tables; performance does.

Our promise is simple: context before conclusions, and the working shown every time.

What you'll find here


The team

Who runs the desk

EH

Eleanor Hart

Editor-in-Chief

Former data journalist who built the desk around one rule: never publish a number you can't explain.

RA

Rafael Andersen

Lead Analyst, xG

Builds and maintains our expected-goals model and the chance-quality work behind the xG Lab.

PN

Priya Nair

Data & Visual Editor

Turns spreadsheets into the tables, charts and infographics you actually want to read.